The Basics of Agribusiness in Kenya

We’re seven days into the stories campaign on Kenya’s agricultural business and we’d like to take a moment to share with you how you can get started.

The fruits, veggies, flowers and herbs that collectively make us a green gold nation are as a result of certain specifics. For starters, Kenya’s equatorial location and climate ensure all-round access to sunshine. Our loamy, well-hydrated soils are another contributor to Kenya’s label as top achievers in agriculture. The third is the experts – the men and women who have taken time to study all aspects of horticulture and how to purposely and perfectly turn an idea into a profitable business.

One such professional is Anthony Mutiso, a Technical Manager at Fresh Produce Exporters Association of Kenya (FPEAK). The Paukwa team had a chance to chat with him on what it takes to turn a potential farmer into an actual farmer.

Interest is the core of any pursuit – including agribusiness. A self-evaluation is the first part of deciding on whether to begin a farming career. Will you fight tooth and nail to achieve the best produce? Do you have the open mind-set needed to learn new skills? Mistakes, those happen – will they motivate you to keep at it? Once you’ve answered these questions, the next step is to look at the market for what you’d like to grow. Are you looking to sell to a local green grocer or supermarket or are you seeking the title of Kenya’s lead exporter? Getting into a contractual agreement with your potential market is essential in helping you plan how much to plant either seasonally or annually. These steps precede the purchase of land if you do not already have any set aside. You may not need acres of land – unless you’re looking to grow flowers – soil-less farming methods allow profitable utilization of even a small piece of land. That ticked off your list, it’s time to purchase the seedlings.

Potential farmers must spend time consulting, reading and engaging with fellow farmers on the nurturing process for their newly-acquired seedlings. This can be achieved through joining local agricultural groups on- and offline. These assemblies grant access to service providers, consultants and farmers who will share information to boost your chances of success.

Next is collecting information on the quality specifics of produce. How ripe should your mango be? What are the specifications for selling spinach? How must you package and transport the harvested produce? Fortunately, there are several local companies that offer transportation services for farmers located all around Kenya.

Finally, armed with all this information and full of confidence, you can begin the farming process.